INTRODUCTION
Maybe you’re young and brimming with ambition. Maybe you’re
young and you’re struggling. Maybe you’ve made that first couple
million, signed your first deal, been selected to some elite group, or maybe
you’re already accomplished enough to last a lifetime. Maybe you’re
stunned to find out how empty it is at the top. Maybe you’re charged with
leading others through a crisis. Maybe you just got fired. Maybe you just hit
rock bottom.
Wherever you are, whatever you’re doing, your worst enemy already
lives inside you: your ego.
“Not me,” you think. “No one would ever call me an egomaniac.”
Perhaps you’ve always thought of yourself as a pretty balanced person. But
for people with ambitions, talents, drives, and potential to fulfill, ego comes
with the territory. Precisely what makes us so promising as thinkers, doers,
creatives, and entrepreneurs, what drives us to the top of those fields, makes
us vulnerable to this darker side of the psyche.
Now this is not a book about ego in the Freudian sense. Freud was fond
of explaining the ego by way of analogy—our ego was the rider on a horse,
with our unconscious drives representing the animal while the ego tried to
direct them. Modern psychologists, on the other hand, use the word
“egotist” to refer to someone dangerously focused on themselves and with
disregard for anyone else. All these definitions are true enough but of little
value outside a clinical setting
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